These perennial hardy gloxinias are often grown for their trumpet-shaped, pink, white, red or yellow flowers. Foliage often divided and with long elongated fruit capsules. After the grandly named Pierre Nicholas Le Chéron d'Incarville, an 18th century French missionary and botanist.
As Himalayan mountain plants, Incarvillea species have showy, super-sized flowers to attract pollinators, primarily bees, in often cool or windy locations, although it is unclear the extent to which our garden bees use it. Susceptible to slug damage, the best way to deal with this is through the encouragement of natural predators such as ground-beetles.